Almost half of the bloggers are suffering from high bounce rate and I am also one of them. I was looking for some practical ways to reduce my site’s bounce rate from past few days. Now finally after my research I am here with some best ways to reduce your Bounce Rate.
I am implementing these ways day by day and seriously I am getting good results!
What is Bounce Rate? Bounce Rate is a percentage of your blog visitors that visit to your blog page and left it without visiting any another page. High percent of Bounce Rate means your site is not good enough to engage your visitors.
If you are also suffering from high Bounce Rate. You are at right place because here you can know full case study on how to reduce your bounce rate. By following the given ways to reduce bounce rate you can also increase your conversions.
You can really make your blogs or website’s Bounce Rate totally half of present. So must continue your reading and reduce your Bounce Rate by following the Best Methods to Reduce your Blogs Bounce Rate.
How to Reduce your Bounce Rate?
One of the biggest reasons that your visitors leaves your site without engaging is lack of readability. No one likes to read large bulky paragraphs, no matter how much great information it contains. Big paragraphs looks little ugly and hard to read.
Your each para graph should not contain more then 2-4 lines. This will make your content more Readable. This way readers will feel more comfortable with your content.
Also use bullets and and numbering within your content, this makes an article more professional and easy to read. Also:
- Use lots of Images, Graphs, etc.
- Proper use of headings and subheadings.
- Ask questions
- Bold important keywords and lines.
- Write content with 1000+ words
Always be sure that your content are related to your blog’s topic. Giving website visitors a reason to continue navigating your website is key to reducing bounce rate percentages.
A visitor will visit your blog each time expecting to get something new to learn because he/she is interested in your blog niche but if your content is not relevant for your niche, you are going to loose them. So always write according to your blog topic, set some categories under which you are going to write but your categories should also resemble your niche. You cannot choose categories like technology and pets for a single blog.
Remember no one has time to waste.
Your site’s speed matters a lot. Slow website means high Bounce Rate. If your website is taking more than 5 or 6 seconds to open completely than you are in serious trouble. There are many online tools available which can help you to check your site’s speed such as Google PageSpeed Insight, Pingdom Speed test, etc.
Always link your articles with each other with the help of specific keywords. This will help your visitors to know about your other quality and interesting content. This way you can engage your users within your site.
If your content contains both quality and quantity, your readers will definitely try to go deep into your site and internal links will help them to do so.
This will also make your other posts more popular.
Attractive and Catchy Titles:
Lets face the reality that no one is going to read your whole content.
So the best way to engage your visitors is to use your title and headings well. Titles or Headings are the first most things your visitors gonna see. So, if you are using them in a right way you can clearly win your readers time.
Make sure that your headings are different and more convincing than others. Never use boring and common headings such as-
Suppose if your are writing about best online dating apps go for headings like Top 10 Dating Apps that can help you to find your Soul Mate instead of just Top 10 Dating Apps (just an example, you can do better). All I want to say is that try to include some message in your titles and headings that can convince your readers to read content further.
Your headings should be so powerful that they can strike your reader’s minds and can convince them to believe that the article is going to solve their problem. You should also add little fun elements and questioning in you content. Make sure that your content is not boring. Try to avoid writing off topic and not required content.
Design and Theme:
First Impression is the Last Impression
An organised theme matters a lot for a blog or site. Unorganized and over designed themes will always bring your visitors into trouble. A bad or a heavy theme can also effect the speed of your site. Website Design shows the quality of a blog and how serious a blogger is about his/her blog.
So, if you are ignoring this factor then it is time to redesign your site.
Make it easy to share your content:
Nowadays people will love to share your stuff if it is interesting, but you’ve got to provide them an easy way to do that.
And the good things is, you don’t need to struggle enough for this as there are loads of plugins on the plugin directory that you can quickly leverage to help you achieve this.
If you do this well, you will also get a chance at growing your social following, becoming a celebrity marketer, and getting even more blog readers to come and consume your well-cooked content.
Believe me social media can uplift your business to a great extent!
Advertisements and Pop-ups:
Advertisements are good, after all these are the main source of earnings for most of the bloggers. And also advertising is the first source of income in case of many bloggers. But over advertising can create trouble for you.
Do not prefer more then 3-4 ads on a page. Try to manage your ads according to your content in such a way that it doesn’t affects the no. of clicks or impression on your ad. You can place your ads like:
- One you can place on sidebar.
- One on header.
- One below every post or at center of your post.
And also try to avoid Pop-up ads. Useless pop-up ads are really annoying.
Is your site responsive? When prospects visit your site on their iPhone, iPad, tablets and other mobile devices, will it display perfectly?
It’s time to take your brand to mobile because your customers have their mobile devices with them everywhere.
We’re living in the mobile age. Almost 95% of your customers are on mobile, so your site must be optimized for them.
Infographic is a graphical or pictorial representation of Information, data, and knowledge.
Here is an example of infographic:
An Infographic is a combination of short texts backed up with relevant images to express a thought or an idea that a reader can quickly relate to. They are quick and to the point in comparison to long blog posts.
Advantages of Infographics:
- Summarize your blog content
- It is easier for readers to understand through infographics
- Images are more engaging as compared to text.
- Infographics goes viral easily on social media.
Wrapping it Up:
These were the best practical ways to decrease your bounce rate. Make sure you are following each and every step properly. The Bounce rate mainly depends upon how engaging your site is, more engaging site leads to reduced bounce rate. Reduced bounce rate can help you in many ways, you can expect more earnings and can successfully convert your visitors.
Let me know if I am missing something via Comment section.
Also let me know your views regarding Bounce Rate.