Everything is going digital nowadays even marketing strategies. Nowadays people are moving from old or traditional marketing strategies to Digital Marketing Strategies. But several are still stuck with traditional marketing ways because of limited knowledge about types of digital marketing.
Most of the people must be a known of what term Digital Marketing stands for but when it comes to implementation most of them face failure due to lack of knowledge about the types of digital marketing.
The concept of digital marketing is quite large, it includes all the marketing strategies operating through electronic devices. In this article most common and effective types of digital marketing will be included.
Digital marketing is basically of two types: Online and Offline
Online Marketing includes:
- SEO (Search Engine Optimization)
- PPC (Pay Per Click)
- SEM (Search Engine Marketing)
- Email Marketing
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Radio Advertising
- Television Advertising
- Phone Advertising
SEO (Search Engine Optimization):
It is the best type of digital marketing. SEO is a way to gain free, organic and natural traffic from search engines. Search Engine Optimization is the process in which online content or website is optimized according to the search engine in order to get better search results of that website on search engines like Google.
By understanding how search engine ranks websites, one can easily rank a website well on that search engine. However, search engines like Google continuously update their search algorithms, so it is very important to keep your content regular with the updates.
Things like keyword placement and backlinks are largely considered by search engines in their search results.
Their are some strategies which are acceptable by Google called White Hat SEO and their are some strategies which can show quick results but are not acceptable by Google and results in penalties.
PPC (Pay Per Click)
It is clear from the name itself that one needs to pay money for each click on the link he or she want to advertise. It is a method of getting paid traffic. In this a marketer advertise content on some site mostly social media site and pays a particular amount on each click.
SEM (Search Engine Marketing):
Unlike SEO, you pay to search engines in SEM to get traffic from them. In SEM the marketer usually pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for specified keywords or phrases.
The most famous Search Engine Marketing platform is Google because it is the most common search engines used by majority of population in internet followed by Bing Ads.
It is also a type of PPC.
Email Marketing always worked as a super power for marketers to increase the conversions. It provides direct contact with clients and allows you to drive prospective customers to your website.
In a very few time and steps, you can provide updates, exciting news, reminders, etc. to your customers. Meanwhile, you can use these newsletters as printable, direct mail pieces or even flyers. When using the right tools, sending out customized emails that look professional and represent your business the way you want it can be so simple.
Social Media Marketing:
Social Media is a great source for marketers to build brand quality, increase transparency and reaching out new customers. Basically social media marketing is use of Social Media platforms such as Facebook, Instagram, Twitter to promote a product or a service.
This marketing strategy is growing very fast from past few years. Results from platforms such as Facebook ads and Instagram ads found out to be really good in most of the cases as these platforms allows a marketer to connect with more targeted and potential customers which usually results in more number of conversions.
Content marketing is a method of digital marketing that uses good content that your customers want to read to encourage new sales and leads online. It can be of anytype from YouTube video to a podcasts, tweets or a infographic but mostly it is a blog content on your website, driving new traffic through search engines like Google.
Sometimes Content Marketing is the combined efforts of content, SEO and Social Media Marekting.
Unlike PPC in Affiliate marketing, a marketer only needs to pay for sales or conversions instead traffic or each click. A Marketer provides the publisher a part of profit as a commission on each sale made through the link given to publisher.
No doubt it is you need to pay more but overall it can be beneficial because advertiser only needs to pay for sales or conversions.
Here I am talking about the commercials of policies, cars, etc. you listen in the intervals between your favorite music or news on radio.
Other possible way to advertise on radio can be sponsoring a show. One drawback of radio advertisement can be that one cannot target the potential audience only.
Advertising on television channels is still one of the best ways of promotion. Similarly as radio advertisements, it is hard to target potential customers or audience specifically through television advertisements.
Phone Advertising or Phone Messaging:
SMS advertising has been around for some time now. And with technology like Bluetooth still on the rise, the marketing and advertising options for mobile especially in local marketing have by far not yet been fully leveraged.
Digital Marketing has a great importance in today’s business world. However, if you want to try your hands on digital marketing, you must know about these above strategies. If you need some positive results from digital marketing, you need to be smart, choose one suitable strategy according to your product, service or audience and start working on it.